Unlocking funding to 'green' your churches
Climate change is one of the biggest and most important issues facing the world today – how can churches respond?
Digital fundraising presents amazing possibilities for your church to grow its giving. To help you get started, we have answered some frequently asked questions below.
Social media is a great tool to build a sense of community and spread your fundraising message to a broad audience.
To help with your fundraising, regularly post on social media with:
It is better to focus on using one social media platform well then spread yourself too thin across many. When choosing a platform to use, think about which one your communities are most likely to be on.
For more guidance on getting the most out of social media, read this helpful blog from Benefact Trust.
It’s important to remember digital giving is just a mechanism – it’s a way you can receive donations but not the heart of your fundraising.
If you are trying to reach a community outside of your church who are not online, it may be best to use ‘analogue’ methods, like events or letters.
For people who are already in your church family – take small steps to help them get online and build confidence in other ways. For example, you could first encourage people to use an online calendar or church management software.
Perhaps someone in your church could act as your online giving champion and offer support by phone for people who need help navigating online giving.
Once people feel more comfortable and confident online, digital fundraising activity will increase.
Get Safe Online have produced helpful guidance on any risks involved in online donations:
It may be useful to share this link with your communities so everyone can take simple precautions to be safe and secure online.